It's all about indulgence. The branding project for a New York pastry shop and bakery was developed with attributes that reflect the brand's unique identity. With a casual and relaxed approach, the brand aims to be spontaneous and carefree, breaking away from rigidity and tradition. The bakery's main feature is its cinnamon buns, which played an important role in the brand development.

The logo was chosen to be modern: A serif font is accompanied by a sans-serif text. The rolled shape of the cinnamon bun is the symbol of the confectionery. The colors are taken from the process of creating a cinnamon bun.